![The Momo challenge is a hoax. But the online culture and financial rewards that made it seem feasible are scary. The Momo challenge is a hoax. But the online culture and financial rewards that made it seem feasible are scary.](https://media-cldnry.s-nbcnews.com/image/upload/t_nbcnews-fp-1024-512,f_auto,q_auto:best/newscms/2019_09/2771121/190301-mother-bird-mn-1515.jpg)
The Momo challenge is a hoax. But the online culture and financial rewards that made it seem feasible are scary.
![How 'Momo', a global social media hoax about a paranormal threat to kids, morphed into a U.S. viral phenomenon How 'Momo', a global social media hoax about a paranormal threat to kids, morphed into a U.S. viral phenomenon](https://media13.s-nbcnews.com/i/MSNBC/Components/Video/201902/tdy_news_radford_momo_190228_1920x1080.jpg)
How 'Momo', a global social media hoax about a paranormal threat to kids, morphed into a U.S. viral phenomenon
Check out this Jeff the Killer inspired premium silicone mask! We took our MoMo mask, modified the face and added some teeth to make our ... | Instagram
![Fears Momo 'suicide challenge' has hit Australia: Evil 'game' ordering children to kill themselves | Daily Mail Online Fears Momo 'suicide challenge' has hit Australia: Evil 'game' ordering children to kill themselves | Daily Mail Online](https://i.dailymail.co.uk/1s/2019/02/21/23/10119890-0-image-a-11_1550790050667.jpg)
Fears Momo 'suicide challenge' has hit Australia: Evil 'game' ordering children to kill themselves | Daily Mail Online
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